I just watched the trailer for a book I read only a few week's ago, Ayalet Waldman's Love and Treasure. Here's the trailer:
I've been seeing more and more book trailers produced in the last few years. But I have to wonder if they're the right way to advertise new books. Can you really capture the essence of a book in a short video? The trailer for Love and Treasure does give you a very, very brief snapshot of what the book is about. I feel I understood the trailer better because I've actually read the book.
Book reviews have been the best way for me to find new things to read. Publisher's Weekly, Library Journal, and Booklist all have sections about upcoming books and I've been known to browse the Barnes and Noble website for books that will be published in the next half year. In a review, I can learn the gist of a book's plot plus what a reader thought of it. Ignore bad reviews by readers who don't like what I like in books. The system has worked well so far.
Of course, I could just be whining about this because I'm not a video person. I'm a word nerd. Unless the video is spectacular, I get bored waiting for it to get to the point.